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VERTICON 2025
March 11 – 12, 2025
Kay Baley Hutchison Convention Center
Dallas, TX, USA
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MANAGEMENT
Eliyahu Damari
Company CEO
Yehuda Hadrian
Director of Engineering
Ron Pirostela
VP Marketing & Business Development
Amit Moshe
VP Operations
Shai Avrahami
Manager of the Military Business Unit
Yair Kaufman
VP Finance and Control
Izick Azulay
Head of Quality Assurance
Nathalie Eliyahu
VP Human Resources and
Administration
Administration
Adv. Arik Safran
General Counsel
Eliyahu Damari
Company CEO
Mr. Eliyahu (Eli) Damari has been the CEO of Ashot Ashkelon and Chairman of the Board of Directors of the American subsidiary, Reliance Gear, since 2019.
Eli began his career as an engineer, progressing through many and varied positions in the company, reaching the position of VP of Operations in the year 2002 until 2016. In the years 2016 – 2019, Eli served as CEO of the Olympia Advanced Metal Industries Group. Eli has extensive technological and managerial experience, and over the years has led complex company projects at the operational and engineering level, including the implementation of advanced logistics and engineering management systems in the Company.
Eli holds a BSc degree in Mechanical Engineering from Ben-Gurion University and a MBA degree from Ben-Gurion University.
Eli began his career as an engineer, progressing through many and varied positions in the company, reaching the position of VP of Operations in the year 2002 until 2016. In the years 2016 – 2019, Eli served as CEO of the Olympia Advanced Metal Industries Group. Eli has extensive technological and managerial experience, and over the years has led complex company projects at the operational and engineering level, including the implementation of advanced logistics and engineering management systems in the Company.
Eli holds a BSc degree in Mechanical Engineering from Ben-Gurion University and a MBA degree from Ben-Gurion University.
Yehuda Hadrian
Director of Engineering
Mr. Yehuda Hadrian has been the Director of Engineering at Ashot Ashkelon Industries since 2017.
Yehuda joined Ashot Ashkelon in 1978, and since then has served in key positions in the field of production and engineering, including Manager of Procurement, of the Operations Division and of the Technologies Division in the Company. Yehuda leads all of the Company’s engineering and technological activities and has extensive experience in starting new projects from the point of view of engineering, problem solving and providing engineering solutions to the Company’s customers.
Yehuda holds a BSc degree in Mechanical Engineering from the Technion in Haifa.
Yehuda joined Ashot Ashkelon in 1978, and since then has served in key positions in the field of production and engineering, including Manager of Procurement, of the Operations Division and of the Technologies Division in the Company. Yehuda leads all of the Company’s engineering and technological activities and has extensive experience in starting new projects from the point of view of engineering, problem solving and providing engineering solutions to the Company’s customers.
Yehuda holds a BSc degree in Mechanical Engineering from the Technion in Haifa.
Ron Pirostela
VP Marketing & Business Development
Mr. Ron Pirostela serves as VP of Strategic Planning. Ron joined Ashot Ashkelon in 2008 and held the Head of Aviation Project Management position until 2018; then, he was appointed VP of Marketing and Business Development and the Head of the Aviation Division. Ron, a former officer in Israel Air Force’s Technical Branch, has held a wide range of positions as a commander of technical units at Air Force bases, military staff positions, commander of a techno-logistics unit, and more. Ron completed his 26-year service at IAF with the rank of Lieutenant Colonel.
Ron holds a BA in Logistics from the Open University and an MA in Public Administration from Bar Ilan University.
Ron holds a BA in Logistics from the Open University and an MA in Public Administration from Bar Ilan University.
Amit Moshe
VP Operations
Mr. Amit Moshe serves as the VP of Operations at Ashot Ashkelon Industries Ltd. Amit joined Ashot Ashkelon in 2009 and has since served in a number of key positions such as Deputy Manager of Internal Procurement and Subcontracting, and Production Manager until his appointment to his current position in 2020. Amit holds a BSc degree in Mechanical Engineering from Ben Gurion University and an Executive MBA degree from Bar Ilan University
Shai Avrahami
Manager of the Military Business Unit
Mr. Shai Avrahami was appointed Manager of the Military Business Unit at Ashot Ashkelon Industries Ltd. in 2021.
Shai joined Ashot Ashkelon in 2008, at the beginning of his career he served as Manager of the Assembly Department and later on as Manager of the Continuous Tracks projects. Before joining Ashot, Shai held a variety of officer positions in the Technology and Maintenance Corps’ Land Force, including Engines Commander, Paratroopers Brigade’s Technology and Maintenance Corps officer, Workshop Commander, and more.
Shai holds a BA degree in Logistics from Sapir College, and a MBA degree from Peres Academic Center.
Shai joined Ashot Ashkelon in 2008, at the beginning of his career he served as Manager of the Assembly Department and later on as Manager of the Continuous Tracks projects. Before joining Ashot, Shai held a variety of officer positions in the Technology and Maintenance Corps’ Land Force, including Engines Commander, Paratroopers Brigade’s Technology and Maintenance Corps officer, Workshop Commander, and more.
Shai holds a BA degree in Logistics from Sapir College, and a MBA degree from Peres Academic Center.
Yair Kaufman
VP Finance and Control
Mr. Yair Kaufman serves as VP of Finance and Control at Ashot Ashkelon Industries Ltd. and as a Director of the American subsidiary, Reliance Gear.
Yair joined Ashot Ashkelon in 2019, bringing nearly 20 years of experience in financial management, control, contracts and sales, including financial aid management (FMF) at a number of companies in Israel and in the US for the Elbit Systems Group.
Yair is a Certified Public Accountant. He holds a BA degree in Economics and Accounting from the University of Haifa and an MBA degree with a specialization in Financial Management and Financing from Tel Aviv University.
Yair joined Ashot Ashkelon in 2019, bringing nearly 20 years of experience in financial management, control, contracts and sales, including financial aid management (FMF) at a number of companies in Israel and in the US for the Elbit Systems Group.
Yair is a Certified Public Accountant. He holds a BA degree in Economics and Accounting from the University of Haifa and an MBA degree with a specialization in Financial Management and Financing from Tel Aviv University.
Izick Azulay
Head of Quality Assurance
Mr. Izick Azulay was appointed as head of quality assurance at Ashot Ashkelon Industries Ltd. In 2022.
Izick joined Ashot Ashkelon in 1988 as a CNC operator. From there, he has developed to several managerial levels positions on the production floor, where he gained extensive experience with Ashot’s comprehensive technological capabilities. Prior to his current role, Izick served as head of the final inspection department.
Izick brings broad technical experience to his role, focusing on quality assurance management systems.
Izick joined Ashot Ashkelon in 1988 as a CNC operator. From there, he has developed to several managerial levels positions on the production floor, where he gained extensive experience with Ashot’s comprehensive technological capabilities. Prior to his current role, Izick served as head of the final inspection department.
Izick brings broad technical experience to his role, focusing on quality assurance management systems.
Nathalie Eliyahu
VP Human Resources and
Administration
Administration
Ms. Nathalie Eliyahu serves as VP of Human Resources and Administration at Ashot Ashkelon Industries Ltd.
Natalie joined Ashot Ashkelon in 2018, bringing with her rich and significant experience in human resource management and organizational development. In her most recent position she served as Human Resources Manager at the Central Sales and Distribution Company of the CBC Group.
Nathalie holds an MA in Organizational Consulting and Development from the College of Management Academic Studies, and a BA in Business Administration from the Ruppin Academic Center.
Natalie joined Ashot Ashkelon in 2018, bringing with her rich and significant experience in human resource management and organizational development. In her most recent position she served as Human Resources Manager at the Central Sales and Distribution Company of the CBC Group.
Nathalie holds an MA in Organizational Consulting and Development from the College of Management Academic Studies, and a BA in Business Administration from the Ruppin Academic Center.
Adv. Arik Safran
General Counsel
Adv. Arik Safran serves as the General Counsel of Ashot Ashkelon Industries Ltd., and of the American subsidiary, Reliance Gear.
Arik joined Ashot Ashkelon in 2020. Arik brings with him extensive managerial and legal experience, both as Assistant to the CEO and General Counsel in the civil market as well as Assistant to the CEO and, later, Professional Advisor to the Minister at the Ministry of Science and Technology and at the Ministry of Labor, Welfare and Social Services. Prior to that, Arik worked as an attorney in leading law firms. Arik holds a BA in Law and Psychology from the University of Haifa and an MBA with a specialization in Strategy, Marketing and Entrepreneurship from Tel Aviv University. Arik has been licensed to practice law by the Israel Bar Association since 2010.
